A new brand launched in 2022 by Adam Lee, co-founder of Siduri winery, and owner of Beau Marchais and Clarice Wines. Adam launched this wine as an affordable way to enjoy a quality wine made in the Santa Rita Hills. Busy Signal refers to the old fashioned telephones that let the world know that you were busy, instead of our modern phones which enable us take everyones calls all the time. By uncorking this wine he hopes it is a reminder to slow down and remember those bygone days.